Listen to Amplify on Spotify.
Our podcast channel is also available on Apple Podcast.
8 Remote Working Tools Every Company Should Start Using
Is remote work now a regular part of your life? As we adjust to a new normal, technology makes it easier than ever before to stay in touch and get work done.
Why 2017 Is A Disaster For Dove?
Soon after posting, screenshots spread all over the Internet, accusing Dove of being racist in terms of how they depicted women of colour.
Why We Love Durex’s Creativity In Marketing?
Durex is known for its witty and creative ads, and we love their creativity when it comes to their marketing. Here are a few reasons why.
What You Don’t Know About IKEA Meatballs
IKEA is known to be a furniture store. However, did you know that their best selling product doesn’t actually have anything to do with furniture at all?
5 Marketing Strategies We Can Learn from Pepsi
Pepsico’s success and growth can partly be attributed to their marketing strategies. Here are five marketing strategies that we can learn from Pepsi.
How To Find Your Target Audience?
Finding your target audience is very important. After all, you cannot target everybody and just hope for the best. Even smaller businesses can compete with big companies if they find the right target audience.
Why Is The Gap Failing?
Once upon a time, The Gap was the fast-fashion brand with one of the most impressive success stories in the history of the retail business. Today, The Gap is facing the biggest crisis in its 50-year history. What happen to Gap?
Want To Foster Creativity? Learn From Pixar.
Creativity and innovation are not just about hiring great people. The way how teams are run is important. Adopt these Pixar’s creative magic principles to spark creativity in your workplace culture today.
The Science Behind Starbucks Marketing Strategy
It's no secret that many of us love Starbucks coffee. This beloved brand has employed a few clever marketing tricks to get your attention. Let us share them with you in this article. Podcast included.
Is Google My Business Worth It?
With so many social media channels to amplify your brand and content, do you really need Google My Business (GMB)? Is it worth the time and effort to invest in this Google platform?