Soon after posting, screenshots spread all over the Internet, accusing Dove of being racist in terms of how they depicted women of colour.

IKEA is known to be a furniture store. However, did you know that their best selling product doesn’t actually have anything to do with furniture at all?

Finding your target audience is very important. After all, you cannot target everybody and just hope for the best. Even smaller businesses can compete with big companies if they find the right target audience.

Once upon a time, The Gap was the fast-fashion brand with one of the most impressive success stories in the history of the retail business. Today, The Gap is facing the biggest crisis in its 50-year history. What happen to Gap?

It's no secret that many of us love Starbucks coffee. This beloved brand has employed a few clever marketing tricks to get your attention. Let us share them with you in this article. Podcast included.

With so many social media channels to amplify your brand and content, do you really need Google My Business (GMB)? Is it worth the time and effort to invest in this Google platform?