Soon after posting, screenshots spread all over the Internet, accusing Dove of being racist in terms of how they depicted women of colour.

Durex is known for its witty and creative ads, and we love their creativity when it comes to their marketing. Here are a few reasons why.

IKEA is known to be a furniture store. However, did you know that their best selling product doesn’t actually have anything to do with furniture at all?

Pepsico’s success and growth can partly be attributed to their marketing strategies. Here are five marketing strategies that we can learn from Pepsi.

Once upon a time, The Gap was the fast-fashion brand with one of the most impressive success stories in the history of the retail business. Today, The Gap is facing the biggest crisis in its 50-year history. What happen to Gap?

Creativity and innovation are not just about hiring great people. The way how teams are run is important. Adopt these Pixar’s creative magic principles to spark creativity in your workplace culture today.

It's no secret that many of us love Starbucks coffee. This beloved brand has employed a few clever marketing tricks to get your attention. Let us share them with you in this article. Podcast included.