AM Network Advertising Policy
Powering Responsible Advertising Across Formats
Welcome to the AM Network advertising family!
We prioritise effective advertising for you and a positive user experience for our community. This policy outlines the guidelines for all ad formats currently offered on AM Network and any potential future ad formats we may introduce. Following these guidelines ensures your ads are impactful, user-friendly, and aligned with our values.
Targeting Transparency
Go Beyond Demographics: Reach the Right Audience. We analyse user behaviour and interests to connect your ad with those who truly care about your offering, regardless of the ad format, dimensions, websites and apps.
Performance Insights at Your Fingertips. Track your ad performance using your preferred analytics tools like Google Analytics or other third-party solutions. AM Network does not currently offer built-in analytics functionalities.
Creating Your Winning Ads:
Relevance is Key. Regardless of format, your ad should directly promote the product, service, or brand you represent.
Clarity Matters. Use easy-to-understand language and avoid misleading or deceptive claims in all your ads.
Professionalism Pays Off. Maintain a professional tone across all ad formats, avoid offensive or discriminatory content, and ensure your ads comply with all legal and regulatory requirements.
Visual Appeal Drives Action. Capture attention with high-quality images and graphics that complement your message, regardless of the ad format.
Landing Page Optimisation:
Seamless Journey, Maximum Results. Your ad, irrespective of format, should seamlessly connect to a well-designed landing page that delivers on the promise of your ad content.
Clear Calls to Action. Tell users exactly what you want them to do next, whether visiting your website, signing up for a service, or making a purchase, and ensure this call to action is clear in all ad formats.
Prohibited Content:
Protecting Our Community: We strictly prohibit ads promoting the following, regardless of format:
Illegal Activities: Drugs, gambling, weapons, or other prohibited products or services.
Hate Speech: Content promoting hatred or discrimination against any person or group.
Deceptive or Misleading Content: Ads containing false or misleading information about products, services, or pricing.
Spam or Malware: Ads containing spammy content or promoting malware, spyware, or viruses.
Shockvertising: Excessively violent, graphic, or disturbing content.
Copyright or Trademark Infringement: Ads violating the intellectual property rights of others.
Maintaining a High Standard: We also restrict the following across all ad formats:
Low-Quality or Irrelevant Ads: Ads irrelevant to the target audience or platform, with poor design, excessive use of ALL CAPS or excessive punctuation.
Non-Competitive Ad Policy Clause
To maintain the integrity and focus of our advertising network, we reserve the right to review and potentially reject advertisements from businesses that directly compete with our core services and products. This policy is designed to prevent conflicts of interest and ensure all advertising partners benefit from a clear, focused advertising environment on our platforms.
Additional Guidelines by Ad Format:
Specific guidelines for each ad format may exist. Please refer to the dedicated documentation for each ad format you choose to ensure your ad adheres to all relevant format-specific requirements.
URL Shorteners:
While URL shorteners can provide a clear name and perceived trackability, we strongly advise against using them in your ads. Due to their nature, URL shorteners allow customisation of the final path URL, potentially leading to phishing or malicious websites. This can degrade your ad performance (impressions and clicks) and result in ad removal if reported.
We recommend using your original, unshortened destination URL for optimal performance and user trust.
Ad Review Process:
Regardless of format, all ads submitted for placement on AM Network are subject to our review process before publication. This review ensures compliance with this policy and protects our users' experience. Ads that don't meet these standards may be rejected or require modification.
Consequences of Violation:
AM Collective reserves the right to remove any ad that violates this policy without prior notice. We may also suspend or terminate the advertising privileges of businesses that repeatedly violate these standards.
Updates to this Policy:
AM Collective may update this ad policy from time to time. We encourage you to review this policy periodically to stay informed of any changes.
AM Network Disclaimer:
Protecting Our Users and Ourselves:
AM Network ("we," "us," or "our") provides an online advertising platform that allows advertisers to display ads to users. We reserve the right to reject or remove any ad that violates this Advertising Policy or could harm our users or business.
Your Responsibility:
As an advertiser using the AM Network platform, you are responsible for ensuring that your ads comply with all applicable laws and regulations, including intellectual property laws, privacy laws, and consumer protection laws. You are also responsible for the content of your landing pages.
Disclaimer of Warranties:
We provide the AM Network platform on an "as is" and "as available" basis. We make no express or implied warranties regarding the platform's performance or operation.
Limitation of Liability:
We will not be liable for any damages arising from your use of the AM Network platform, including but not limited to direct, indirect, incidental, consequential, or punitive damages.
Changes to This Policy:
AM Collective may update this ad policy from time to time. We encourage you to review this policy periodically to stay informed of any changes.
You agree to this Advertising Policy and Disclaimer by using the AM Network platform.
Together, let's build a successful and responsible advertising experience for everyone!