Future Of Consumer Behaviour After COVID-19

COVID-19 crisis has impacted our economy and how consumers spend their money. What will be the future of consumer behaviour?

Soon Koon 5/15/20 Soon Koon 5/15/20

Uncovering IKEA's Marketing Strategy

IKEA is a well-known Swedish brand that sells furniture all around the world. Behind their success lies IKEA’s brilliant marketing strategy. What can you learn from IKEA’s marketing strategy? Podcast included.

Soon Koon 5/2/20 Soon Koon 5/2/20

8 Trends To Expect In Post-Covid-19 World

An invisible enemy, COVID-19, has hit our world. The virus outbreak has lead to new business opportunities and change in consumer behaviour. Here are 8 possible trends we can expect in the coming post-COVID-19 world. Podcast included.

Soon Koon 4/13/20 Soon Koon 4/13/20

How Muji Took Over the World?

Muji is one of the most innovative company worldwide. How did this Japanese ‘no brand’ company succeed? Podcast included.