Why SEO Matters for Your Business?
While many companies have to close their doors during the COVID-19 pandemic, there are businesses which thrive under such uncertainties. Digital is indeed getting more prominent today.
Depending on your business model, you might want to consider jumping on the digital wagon. Communication with your consumers is still essential whether your business is operating or not.
The current coronavirus pandemic appears to be too late for you to start using SEO strategy for your business. However, in the long run, is an SEO strategy a good investment for your business? Let's discuss.
Why is SEO better than traditional marketing?
If you are offering accountancy services, will your target audience be searching for accountancy companies on your local newspapers first, or will they do a search on Google on the internet? The answer is Google first.
SEO depends on the keyword you target. To understand the keywords, you will need to understand what is their state of mind. If someone is searching for "accountancy services near me", this means that they will be most likely to hire accountancy services. With relevant keywords in-place on your digital content, traditional marketing can never be as targeted as SEO.
Why is SEO a good investment for your business?
More eyeballs, better ROI
The conversion rate with SEO is far way better than any other types of digital and traditional marketing. Your business will be getting eyeballs when people have already searched for your business or service.
Commonly, SEO is being compared with social networks, mainly because of both offers organic traffic sources in the digital world. On the other hand, people are unlikely to search for services on Facebook.
Long term investment
Good SEO takes months or even years if done correctly without any shady techniques.
Depending on your SEO requirements, the work done today will last for many years with minimal maintenance needed after that. If your business or services is in a competitive market, this will require more time and effort.
Results from your advertising campaigns will end the minute you stop paying. Although SEO does not take place immediately, the work done will not be lost overnight. Your results will terminate immediately if Google has penalised you.
Search will only get bigger
The internet has become mainstream and searches for businesses has grown. When it comes to search, there are no signs of slowing down. It's never too late to start optimising your SEO presence. The earlier you work on it, the better it is.
SEO offers credibility
People trust businesses which are ranked at the top of the page. Naturally, it reflects credibility.
Think about this: When you googled for a business, do you rely on the websites which rank on the top, or do you browse the websites which you consider the most reputable?
How to find a reputable SEO agency?
Here are four key aspects which you can include in your SEO agency shopping list before engaging their services.
Past case studies
Before you start to engage an SEO agency, you can ask about their current and their past SEO projects. The key reason is that you will need to hire an SEO agency who knows about SEO. Else, it will be frightening if they have no concept.
Testimonials
Search for reviews online and look for customers who have a happy working relationship with the SEO agency.
Timezone and langage
Engage your SEO agency within your timezone and speaks the same language as to prevent any possible lapse when it comes to communication.
Accidents do happens
If you are attempting to take shortcuts for your SEO project, be aware that you might get penalised by search engines such as Google, Yahoo and Bing. If any business failed to upkeep their brand name, how can customers entrust your business and services?
The article was written by Soon Koon.