How TikTok can change the game for your business
What many people once only saw as a platform to create funny and entertaining videos has quickly become a popular social media platform that has taken the world by storm. This is particularly great for businesses as they can utilise TikTok for better online presence and viral growth. Here’s how the social media app can change the game for your business.
How Does TikTok Work?
On TikTok, users can create 15-second to 3-minute videos on their device of choice and share them in just a few clicks. There is no set topic for the videos, so that you can make videos about practically anything under the sun.
Your videos don’t have to look professional, either, nor do you need to put on a full face of makeup to make them, as the platform comes with a wide range of stickers, filters, and background music to make video creation as easy as possible.
Due to its unique algorithm that is built to ensure users mostly see videos that actually interest them, there is no need to have a ton of followers in order to be seen or to go viral, either.
Additionally, TikTok proves to be a great platform to start meaningful conversations and build casual relationships with people from all over the world. This could, in turn, lead to sales for your business.
How Does TikTok Help Businesses?
Although still fairly new, this platform has become a popular choice for content marketing in our current day and age. With an estimated 689 million active users aged 13 to 60 from all over the world, it’s easy to reach many people on the app. Roughly half of TikTok’s global audience is under 34 years old and spends around 52 minutes daily on the app. In terms of business, this would be a great way to reach a younger audience.
Because of this age bracket, some may think that the platform won’t help them in any way. This isn’t the case, though. If you look back at how other social media platforms started, such as Facebook and Instagram, what started as fads for the youth have evolved into social networks used by people of all ages – and that seems to be exactly what is happening with TikTok.
The platform doesn’t show any signs of slowing down, as users feel valued whenever they use the app, thanks to the aforementioned special algorithm that caters to personalized interests.
In order to succeed in growing your business with TikTok, it won’t be enough to just create engaging content, though. Ideally, you should also check out your target market’s content and see and study what they like.
Businesses can also use relevant hashtags to get more views, reach their target market, and monitor which videos do well within that particular hashtag. You can even create a special hashtag for your business and get your customers to use it on TikTok in order to garner more awareness and interest.
If your goal is to generate brand awareness or get more engagement, TikTok can help in that department. If you can get your creative juices out and create informative or entertaining content within three minutes that anyone the world over can relate to, you shouldn’t have any trouble seeing immediate results.
Of course, you will need to learn to think out of the box and step out of it. However, with the right amount of humour, relevancy, and entertainment, the potential to grow your business with the help of TikTok will definitely be high. Good luck!
The article was written by Soon Koon.