AM Collective is a digital marketing agency made up of creative, passionate and fun-loving folks. We are committed to help brands reach their full potential through groundbreaking ideas, exceptional customer experiences and superior results.

AM Collective, known also as Alvinology Media Collective, started its journey in Singapore in 2016. Our aim is to kick-start and complement every business’ growth and achieve their objectives - no matter how lofty.


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Soon Koon
Director and Head of Business Development

Having worked in Fortune 500 tech companies like IBM and AMD, Soon Koon is looking to break into that same list with AM Collective, aided by his extensive knowledge in data-driven digital marketing plans, design philosophies, R&D and product & service innovation.

He is also the parenting blogger behind, which he started back in 2011.


Melodee Tan
Head Of Creative Services

Melodee is a multipotentialite. She have over a decade experience in graphic design and digital imaging. Melodee have a versatile creative portfolio ranging from branding to design across industries such as automotive, education, events, FMCG and nightlife.

Melodee's passion also led her to her entrepreneur side where she is one of the directors of a social enterprise that aids animal welfare groups in Singapore. (



Rachel Chan
Editorial Consultant

Rachel is a media content strategist who started her career in traditional TV and newsprint companies. She has 10 years of writing experience under her belt and is currently the editor of entertainment website



Alvin Lim
Founder and Director

Alvin Lim has been a pioneer in the advertising and communications industry. From his time spent at Ogilvy, SPH, Temasek Holdings and DBS, his forte in digital marketing has had him appear on numerous discussion panels and radio shows.

You may also know him as the founder behind one of Singapore’s top lifestyle blogs, Alvinology.


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Christina Lim

Christina started her career in the creative industry before moving in-house to take on CMO roles – where she had great adventure in various digital and brand transformation journeys.

Over almost three decades, she had the insights of working in different kinds of organisations. They range from large local enterprise, multinational firms, boutique agencies to start-ups.

She brings to the table have valuable lessons about how companies are run as well as advisory on how to navigate business and personal transformations.

She is the founder of Chrisspeak brand and the principal consultant.



If you are as driven as us …

Contact us to arrange a no-strings-attached consultation so we can add a little spark to your business.